Branding
YOU | DESIGN RESIDENCE
Brand Identity • Real Estate Editorial Campaign
Year :
2013
Industry :
Real State
Client :
INTERRIO
Project Duration :
1 Month
THE CHALLENGE
To break away from conventional real estate branding of the era by creating a bold, design-centric identity for a premium residential development that redefines modern living.
THE STRATEGY & VISUAL SOLUTION
A vibrant, high end design system built around the property's signature colors. The custom logo features a fluid typographic loop where the letter Y smoothly flows into a double U motif.
For the premium brand book, the experience starts right on the cover with an artistic die cut that reveals the pages inside. Moving through the book, the layouts play with traditional grids, mixing action photography with bold, overlapping headlines. Words like Harmony, Style, and Happiness turn into key visual elements that steer the whole design narrative.
The Deliverables
Brand Identity & Logotype
Premium Editorial Book
Signage & Environmental Graphics
Merchandising & Apparel
Print & Digital Advertising
More Projects
Branding
YOU | DESIGN RESIDENCE
Brand Identity • Real Estate Editorial Campaign
Year :
2013
Industry :
Real State
Client :
INTERRIO
Project Duration :
1 Month
THE CHALLENGE
To break away from conventional real estate branding of the era by creating a bold, design-centric identity for a premium residential development that redefines modern living.
THE STRATEGY & VISUAL SOLUTION
A vibrant, high end design system built around the property's signature colors. The custom logo features a fluid typographic loop where the letter Y smoothly flows into a double U motif.
For the premium brand book, the experience starts right on the cover with an artistic die cut that reveals the pages inside. Moving through the book, the layouts play with traditional grids, mixing action photography with bold, overlapping headlines. Words like Harmony, Style, and Happiness turn into key visual elements that steer the whole design narrative.
The Deliverables
Brand Identity & Logotype
Premium Editorial Book
Signage & Environmental Graphics
Merchandising & Apparel
Print & Digital Advertising
More Projects
Branding
YOU | DESIGN RESIDENCE
Brand Identity • Real Estate Editorial Campaign
Year :
2013
Industry :
Real State
Client :
INTERRIO
Project Duration :
1 Month
THE CHALLENGE
To break away from conventional real estate branding of the era by creating a bold, design-centric identity for a premium residential development that redefines modern living.
THE STRATEGY & VISUAL SOLUTION
A vibrant, high end design system built around the property's signature colors. The custom logo features a fluid typographic loop where the letter Y smoothly flows into a double U motif.
For the premium brand book, the experience starts right on the cover with an artistic die cut that reveals the pages inside. Moving through the book, the layouts play with traditional grids, mixing action photography with bold, overlapping headlines. Words like Harmony, Style, and Happiness turn into key visual elements that steer the whole design narrative.
The Deliverables
Brand Identity & Logotype
Premium Editorial Book
Signage & Environmental Graphics
Merchandising & Apparel
Print & Digital Advertising