Branding
O BEIJO NO ASFALTO | MUSICAL
Theatre Branding • Editorial & Key Art Design
Year :
2015
Industry :
Play / Culture
Client :
Correios, Sesc
Project Duration :
2 Weeks
THE CHALLENGE
To capture the raw, tragic essence of Nelson Rodrigues’ classic Brazilian play adapted into a major musical production. The main challenge was to design a comprehensive campaign that felt authentically vintage, weathered, and deeply rooted in the sensationalist atmosphere of 1960s Rio de Janeiro.
THE STRATEGY & VISUAL SOLUTION
The creative direction used layers of analog textures and worn out print techniques to bring back a vintage feel. A striking palette of dark asphalt tones and rich red accents comes together with bold, timeless typography.
Real newspaper cutouts serve as a key visual element, showing the media circus around the story while giving a rich, tactile feel to all promotional materials. To complete the experience, a custom newspaper was created for the actors to use live on stage during the show, which toured nationwide to huge critical and audience success.
The Deliverables
Key Art & Official Posters
Outdoor Billboards & Busdoors
Scenographic Newspaper Design
Promotional Pamphlets & Flyers
Theatre Venue Signage
More Projects
Branding
O BEIJO NO ASFALTO | MUSICAL
Theatre Branding • Editorial & Key Art Design
Year :
2015
Industry :
Play / Culture
Client :
Correios, Sesc
Project Duration :
2 Weeks
THE CHALLENGE
To capture the raw, tragic essence of Nelson Rodrigues’ classic Brazilian play adapted into a major musical production. The main challenge was to design a comprehensive campaign that felt authentically vintage, weathered, and deeply rooted in the sensationalist atmosphere of 1960s Rio de Janeiro.
THE STRATEGY & VISUAL SOLUTION
The creative direction used layers of analog textures and worn out print techniques to bring back a vintage feel. A striking palette of dark asphalt tones and rich red accents comes together with bold, timeless typography.
Real newspaper cutouts serve as a key visual element, showing the media circus around the story while giving a rich, tactile feel to all promotional materials. To complete the experience, a custom newspaper was created for the actors to use live on stage during the show, which toured nationwide to huge critical and audience success.
The Deliverables
Key Art & Official Posters
Outdoor Billboards & Busdoors
Scenographic Newspaper Design
Promotional Pamphlets & Flyers
Theatre Venue Signage
More Projects
Branding
O BEIJO NO ASFALTO | MUSICAL
Theatre Branding • Editorial & Key Art Design
Year :
2015
Industry :
Play / Culture
Client :
Correios, Sesc
Project Duration :
2 Weeks
THE CHALLENGE
To capture the raw, tragic essence of Nelson Rodrigues’ classic Brazilian play adapted into a major musical production. The main challenge was to design a comprehensive campaign that felt authentically vintage, weathered, and deeply rooted in the sensationalist atmosphere of 1960s Rio de Janeiro.
THE STRATEGY & VISUAL SOLUTION
The creative direction used layers of analog textures and worn out print techniques to bring back a vintage feel. A striking palette of dark asphalt tones and rich red accents comes together with bold, timeless typography.
Real newspaper cutouts serve as a key visual element, showing the media circus around the story while giving a rich, tactile feel to all promotional materials. To complete the experience, a custom newspaper was created for the actors to use live on stage during the show, which toured nationwide to huge critical and audience success.
The Deliverables
Key Art & Official Posters
Outdoor Billboards & Busdoors
Scenographic Newspaper Design
Promotional Pamphlets & Flyers
Theatre Venue Signage