Graphic Design
GINZA | SINGLE COVER
Music Artwork • J Balvin & Anitta Physical Single Design
Year :
2016
Industry :
Music
Client :
Universal Music Brasil
Project Duration :
3 Days
THE CHALLENGE
To design the official single cover for a massive global pop collaboration without using any imagery of the artists on the front cover, relying entirely on graphic expression to carry the track's visual identity.
THE STRATEGY & VISUAL SOLUTION
To translate the dark, nocturnal, and moody aesthetic of the music video, the creative direction shifted completely toward raw typography and powerful iconography. The design plays with J Balvin's signature symbolism, layering it beneath heavy, metallic-textured typography and striking crimson accents to evoke a gritty, high-end urban atmosphere.
By strict strategic choice, the artists' photography is reserved exclusively for the inner packaging of the physical release, delivering an exclusive, multi-layered visual experience for fans as they open the single.
The Deliverables
Official Cover Art Design
Physical Single Packaging & Inner Layout
More Projects
Graphic Design
GINZA | SINGLE COVER
Music Artwork • J Balvin & Anitta Physical Single Design
Year :
2016
Industry :
Music
Client :
Universal Music Brasil
Project Duration :
3 Days
THE CHALLENGE
To design the official single cover for a massive global pop collaboration without using any imagery of the artists on the front cover, relying entirely on graphic expression to carry the track's visual identity.
THE STRATEGY & VISUAL SOLUTION
To translate the dark, nocturnal, and moody aesthetic of the music video, the creative direction shifted completely toward raw typography and powerful iconography. The design plays with J Balvin's signature symbolism, layering it beneath heavy, metallic-textured typography and striking crimson accents to evoke a gritty, high-end urban atmosphere.
By strict strategic choice, the artists' photography is reserved exclusively for the inner packaging of the physical release, delivering an exclusive, multi-layered visual experience for fans as they open the single.
The Deliverables
Official Cover Art Design
Physical Single Packaging & Inner Layout
More Projects
Graphic Design
GINZA | SINGLE COVER
Music Artwork • J Balvin & Anitta Physical Single Design
Year :
2016
Industry :
Music
Client :
Universal Music Brasil
Project Duration :
3 Days
THE CHALLENGE
To design the official single cover for a massive global pop collaboration without using any imagery of the artists on the front cover, relying entirely on graphic expression to carry the track's visual identity.
THE STRATEGY & VISUAL SOLUTION
To translate the dark, nocturnal, and moody aesthetic of the music video, the creative direction shifted completely toward raw typography and powerful iconography. The design plays with J Balvin's signature symbolism, layering it beneath heavy, metallic-textured typography and striking crimson accents to evoke a gritty, high-end urban atmosphere.
By strict strategic choice, the artists' photography is reserved exclusively for the inner packaging of the physical release, delivering an exclusive, multi-layered visual experience for fans as they open the single.
The Deliverables
Official Cover Art Design
Physical Single Packaging & Inner Layout