Graphic Design
GINZA | SINGLE COVER
Music Artwork • J Balvin & Anitta Physical Single Design
Year :
2016
Industry :
Music
Client :
Universal Music Brasil
Project Duration :
3 Days
THE CHALLENGE
To design the official single cover for a massive global pop collaboration without using any imagery of the artists on the front cover, relying entirely on graphic expression to carry the track's visual identity.
THE STRATEGY & VISUAL SOLUTION
To capture the dark, moody vibe of the music video, the creative direction went all in on raw typography and bold iconography. The design remixes J Balvin's signature symbols, placing them under heavy metallic lettering and sharp crimson details to give it a gritty, high end streetwear aesthetic.
By strategic choice, photos of the artists appear only inside the physical release packaging, giving fans a special surprise when they open the record.
The Deliverables
Official Cover Art Design
Physical Single Packaging & Inner Layout
More Projects
Graphic Design
GINZA | SINGLE COVER
Music Artwork • J Balvin & Anitta Physical Single Design
Year :
2016
Industry :
Music
Client :
Universal Music Brasil
Project Duration :
3 Days
THE CHALLENGE
To design the official single cover for a massive global pop collaboration without using any imagery of the artists on the front cover, relying entirely on graphic expression to carry the track's visual identity.
THE STRATEGY & VISUAL SOLUTION
To capture the dark, moody vibe of the music video, the creative direction went all in on raw typography and bold iconography. The design remixes J Balvin's signature symbols, placing them under heavy metallic lettering and sharp crimson details to give it a gritty, high end streetwear aesthetic.
By strategic choice, photos of the artists appear only inside the physical release packaging, giving fans a special surprise when they open the record.
The Deliverables
Official Cover Art Design
Physical Single Packaging & Inner Layout
More Projects
Graphic Design
GINZA | SINGLE COVER
Music Artwork • J Balvin & Anitta Physical Single Design
Year :
2016
Industry :
Music
Client :
Universal Music Brasil
Project Duration :
3 Days
THE CHALLENGE
To design the official single cover for a massive global pop collaboration without using any imagery of the artists on the front cover, relying entirely on graphic expression to carry the track's visual identity.
THE STRATEGY & VISUAL SOLUTION
To capture the dark, moody vibe of the music video, the creative direction went all in on raw typography and bold iconography. The design remixes J Balvin's signature symbols, placing them under heavy metallic lettering and sharp crimson details to give it a gritty, high end streetwear aesthetic.
By strategic choice, photos of the artists appear only inside the physical release packaging, giving fans a special surprise when they open the record.
The Deliverables
Official Cover Art Design
Physical Single Packaging & Inner Layout