Branding
THE KING'S CANDY
Brand Identity • Packaging Design • Solo Venture
Year :
2018
Industry :
Bakery
Client :
Personal Project
Project Duration :
3 Years
THE CHALLENGE
To launch a self-owned, artisanal confectionery shop by creating a vibrant, sweet-toothed, and highly adaptable visual identity. The brand system needed to effortlessly scale from core identity assets to custom, year-round seasonal packaging collections.
THE STRATEGY & VISUAL SOLUTION
A fun and elegant brand design built around a bold, custom handwritten logo. The visual identity comes alive through a colorful palette that changes smoothly to match special occasions like Easter, Christmas, and Valentine's Day. Every single piece, from the custom truffle boxes and stand up pouches to the menus and product tags, was crafted to make opening the package feel just as amazing as tasting the handcrafted treats inside.
The Deliverables
Core Logo & Brand Identity
Multi-Seasonal Packaging Systems
Menu Design & Editorial Layouts
Creative Direction & Product Styling
More Projects
Branding
THE KING'S CANDY
Brand Identity • Packaging Design • Solo Venture
Year :
2018
Industry :
Bakery
Client :
Personal Project
Project Duration :
3 Years
THE CHALLENGE
To launch a self-owned, artisanal confectionery shop by creating a vibrant, sweet-toothed, and highly adaptable visual identity. The brand system needed to effortlessly scale from core identity assets to custom, year-round seasonal packaging collections.
THE STRATEGY & VISUAL SOLUTION
A fun and elegant brand design built around a bold, custom handwritten logo. The visual identity comes alive through a colorful palette that changes smoothly to match special occasions like Easter, Christmas, and Valentine's Day. Every single piece, from the custom truffle boxes and stand up pouches to the menus and product tags, was crafted to make opening the package feel just as amazing as tasting the handcrafted treats inside.
The Deliverables
Core Logo & Brand Identity
Multi-Seasonal Packaging Systems
Menu Design & Editorial Layouts
Creative Direction & Product Styling
More Projects
Branding
THE KING'S CANDY
Brand Identity • Packaging Design • Solo Venture
Year :
2018
Industry :
Bakery
Client :
Personal Project
Project Duration :
3 Years
THE CHALLENGE
To launch a self-owned, artisanal confectionery shop by creating a vibrant, sweet-toothed, and highly adaptable visual identity. The brand system needed to effortlessly scale from core identity assets to custom, year-round seasonal packaging collections.
THE STRATEGY & VISUAL SOLUTION
A fun and elegant brand design built around a bold, custom handwritten logo. The visual identity comes alive through a colorful palette that changes smoothly to match special occasions like Easter, Christmas, and Valentine's Day. Every single piece, from the custom truffle boxes and stand up pouches to the menus and product tags, was crafted to make opening the package feel just as amazing as tasting the handcrafted treats inside.
The Deliverables
Core Logo & Brand Identity
Multi-Seasonal Packaging Systems
Menu Design & Editorial Layouts
Creative Direction & Product Styling