Branding
THE KING'S CANDY
Brand Identity • Packaging Design • Solo Venture
Year :
2018
Industry :
Bakery
Client :
Personal Project
Project Duration :
3 Years
THE CHALLENGE
To launch a self-owned, artisanal confectionery shop by creating a vibrant, sweet-toothed, and highly adaptable visual identity. The brand system needed to effortlessly scale from core identity assets to custom, year-round seasonal packaging collections.
THE STRATEGY & VISUAL SOLUTION
A playful yet sophisticated design system centered around a bold, custom script logotype. The identity thrives on a dynamic color palette that shifts fluidly—from bright cyan and soft pinks to festive greens and warm yellows—to reflect changing seasonal menus like Easter, Christmas, and Valentine's Day. Every physical touchpoint, including custom truffle boxes, stand-up pouches, menus, and product tags, was designed to ensure the unboxing experience is just as delicious as the handmade treats inside.
The Deliverables
Core Logo & Brand Identity
Multi-Seasonal Packaging Systems
Menu Design & Editorial Layouts
Creative Direction & Product Styling
More Projects
Branding
THE KING'S CANDY
Brand Identity • Packaging Design • Solo Venture
Year :
2018
Industry :
Bakery
Client :
Personal Project
Project Duration :
3 Years
THE CHALLENGE
To launch a self-owned, artisanal confectionery shop by creating a vibrant, sweet-toothed, and highly adaptable visual identity. The brand system needed to effortlessly scale from core identity assets to custom, year-round seasonal packaging collections.
THE STRATEGY & VISUAL SOLUTION
A playful yet sophisticated design system centered around a bold, custom script logotype. The identity thrives on a dynamic color palette that shifts fluidly—from bright cyan and soft pinks to festive greens and warm yellows—to reflect changing seasonal menus like Easter, Christmas, and Valentine's Day. Every physical touchpoint, including custom truffle boxes, stand-up pouches, menus, and product tags, was designed to ensure the unboxing experience is just as delicious as the handmade treats inside.
The Deliverables
Core Logo & Brand Identity
Multi-Seasonal Packaging Systems
Menu Design & Editorial Layouts
Creative Direction & Product Styling
More Projects
Branding
THE KING'S CANDY
Brand Identity • Packaging Design • Solo Venture
Year :
2018
Industry :
Bakery
Client :
Personal Project
Project Duration :
3 Years
THE CHALLENGE
To launch a self-owned, artisanal confectionery shop by creating a vibrant, sweet-toothed, and highly adaptable visual identity. The brand system needed to effortlessly scale from core identity assets to custom, year-round seasonal packaging collections.
THE STRATEGY & VISUAL SOLUTION
A playful yet sophisticated design system centered around a bold, custom script logotype. The identity thrives on a dynamic color palette that shifts fluidly—from bright cyan and soft pinks to festive greens and warm yellows—to reflect changing seasonal menus like Easter, Christmas, and Valentine's Day. Every physical touchpoint, including custom truffle boxes, stand-up pouches, menus, and product tags, was designed to ensure the unboxing experience is just as delicious as the handmade treats inside.
The Deliverables
Core Logo & Brand Identity
Multi-Seasonal Packaging Systems
Menu Design & Editorial Layouts
Creative Direction & Product Styling