Graphic Design
BRUNO MARTINI | 360° CREATIVE DIRECTION
360° Creative Direction • Music Artwork • Web Design
Year :
2020
Industry :
Music
Client :
Universal Music Brasil
Project Duration :
1 Month
THE CHALLENGE
To develop the comprehensive visual identity for international producer Bruno Martini’s album "Original" and its global single rollouts—including collaborations with IZA and Timbaland. The brief was strict: the artist requested a visual execution that was simple, powerful, and intentionally designed to command ultimate attention onto him.
THE STRATEGY & VISUAL SOLUTION
A high contrast black and white visual direction that places the artist in sharp focus against a pure white background. The raw, textured look of the handwritten graffiti on the leather jacket creates a great balance with the clean, widely spaced modern typography running through the center.
This bold, minimal design was originally crafted for a full vinyl release with custom gatefold layouts. Even though the launch was later shifted to digital streaming platforms only, the final print layouts showcase a clean, iconic editorial style made for major record labels.
The Deliverables
Official Album & Single Cover Artwork
Premium Gatefold Vinyl Design & Packaging Layout
Digital Campaign & Streaming Campaign Assets
More Projects
Graphic Design
BRUNO MARTINI | 360° CREATIVE DIRECTION
360° Creative Direction • Music Artwork • Web Design
Year :
2020
Industry :
Music
Client :
Universal Music Brasil
Project Duration :
1 Month
THE CHALLENGE
To develop the comprehensive visual identity for international producer Bruno Martini’s album "Original" and its global single rollouts—including collaborations with IZA and Timbaland. The brief was strict: the artist requested a visual execution that was simple, powerful, and intentionally designed to command ultimate attention onto him.
THE STRATEGY & VISUAL SOLUTION
A high contrast black and white visual direction that places the artist in sharp focus against a pure white background. The raw, textured look of the handwritten graffiti on the leather jacket creates a great balance with the clean, widely spaced modern typography running through the center.
This bold, minimal design was originally crafted for a full vinyl release with custom gatefold layouts. Even though the launch was later shifted to digital streaming platforms only, the final print layouts showcase a clean, iconic editorial style made for major record labels.
The Deliverables
Official Album & Single Cover Artwork
Premium Gatefold Vinyl Design & Packaging Layout
Digital Campaign & Streaming Campaign Assets
More Projects
Graphic Design
BRUNO MARTINI | 360° CREATIVE DIRECTION
360° Creative Direction • Music Artwork • Web Design
Year :
2020
Industry :
Music
Client :
Universal Music Brasil
Project Duration :
1 Month
THE CHALLENGE
To develop the comprehensive visual identity for international producer Bruno Martini’s album "Original" and its global single rollouts—including collaborations with IZA and Timbaland. The brief was strict: the artist requested a visual execution that was simple, powerful, and intentionally designed to command ultimate attention onto him.
THE STRATEGY & VISUAL SOLUTION
A high contrast black and white visual direction that places the artist in sharp focus against a pure white background. The raw, textured look of the handwritten graffiti on the leather jacket creates a great balance with the clean, widely spaced modern typography running through the center.
This bold, minimal design was originally crafted for a full vinyl release with custom gatefold layouts. Even though the launch was later shifted to digital streaming platforms only, the final print layouts showcase a clean, iconic editorial style made for major record labels.
The Deliverables
Official Album & Single Cover Artwork
Premium Gatefold Vinyl Design & Packaging Layout
Digital Campaign & Streaming Campaign Assets