Graphic Design
BRUNO MARTINI | 360° CREATIVE DIRECTION
360° Creative Direction • Music Artwork • Web Design
Year :
2020
Industry :
Music
Client :
Universal Music Brasil
Project Duration :
1 Month
THE CHALLENGE
To develop the comprehensive visual identity for international producer Bruno Martini’s album "Original" and its global single rollouts—including collaborations with IZA and Timbaland. The brief was strict: the artist requested a visual execution that was simple, powerful, and intentionally designed to command ultimate attention onto him.
THE STRATEGY & VISUAL SOLUTION
A high-contrast, stark black-and-white creative direction that highlights the artist's profile against an absolute white void. The raw, textured elements of the handwritten graffiti on the leather jacket are sharply balanced by an ultra-clean, widely tracked modern sans-serif typography slicing through the center.
This bold, minimalist system was meticulously adapted into a premium, comprehensive physical vinyl packaging suite featuring custom gatefold layouts. Although the project was ultimately streamlined to release exclusively across global streaming platforms, the approved, production-ready print layouts stand as a testament to high-end, iconic editorial execution for major record labels.
The Deliverables
Official Album & Single Cover Artwork
Premium Gatefold Vinyl Design & Packaging Layout
Digital Campaign & Streaming Campaign Assets
More Projects
Graphic Design
BRUNO MARTINI | 360° CREATIVE DIRECTION
360° Creative Direction • Music Artwork • Web Design
Year :
2020
Industry :
Music
Client :
Universal Music Brasil
Project Duration :
1 Month
THE CHALLENGE
To develop the comprehensive visual identity for international producer Bruno Martini’s album "Original" and its global single rollouts—including collaborations with IZA and Timbaland. The brief was strict: the artist requested a visual execution that was simple, powerful, and intentionally designed to command ultimate attention onto him.
THE STRATEGY & VISUAL SOLUTION
A high-contrast, stark black-and-white creative direction that highlights the artist's profile against an absolute white void. The raw, textured elements of the handwritten graffiti on the leather jacket are sharply balanced by an ultra-clean, widely tracked modern sans-serif typography slicing through the center.
This bold, minimalist system was meticulously adapted into a premium, comprehensive physical vinyl packaging suite featuring custom gatefold layouts. Although the project was ultimately streamlined to release exclusively across global streaming platforms, the approved, production-ready print layouts stand as a testament to high-end, iconic editorial execution for major record labels.
The Deliverables
Official Album & Single Cover Artwork
Premium Gatefold Vinyl Design & Packaging Layout
Digital Campaign & Streaming Campaign Assets
More Projects
Graphic Design
BRUNO MARTINI | 360° CREATIVE DIRECTION
360° Creative Direction • Music Artwork • Web Design
Year :
2020
Industry :
Music
Client :
Universal Music Brasil
Project Duration :
1 Month
THE CHALLENGE
To develop the comprehensive visual identity for international producer Bruno Martini’s album "Original" and its global single rollouts—including collaborations with IZA and Timbaland. The brief was strict: the artist requested a visual execution that was simple, powerful, and intentionally designed to command ultimate attention onto him.
THE STRATEGY & VISUAL SOLUTION
A high-contrast, stark black-and-white creative direction that highlights the artist's profile against an absolute white void. The raw, textured elements of the handwritten graffiti on the leather jacket are sharply balanced by an ultra-clean, widely tracked modern sans-serif typography slicing through the center.
This bold, minimalist system was meticulously adapted into a premium, comprehensive physical vinyl packaging suite featuring custom gatefold layouts. Although the project was ultimately streamlined to release exclusively across global streaming platforms, the approved, production-ready print layouts stand as a testament to high-end, iconic editorial execution for major record labels.
The Deliverables
Official Album & Single Cover Artwork
Premium Gatefold Vinyl Design & Packaging Layout
Digital Campaign & Streaming Campaign Assets